Donna Laframboise
"Well I’m one Canadian who takes a dim view of multinational corporations deciding what my number one concern is. When I want Coke to speak for me, I’ll let it know.
Another Earth Hour partner is furniture retailer IKEA. I love its bookshelves as much as the next person, and I think its quest to reduce packaging deserves applause. But none of that changes the fact that IKEA is a corporate behemoth. It operates stores in 38 countries. Its primary goal is to make money.
There’s nothing wrong with that, but let us not be confused. Businesses are not spiritual leaders. Something has gone terribly awry if corporations think they’re entitled to express an opinion about how I, an adult in a free society, should spend my Saturday night."
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