Why social media is important in the #climatewars

WUWT
"I noted today that WUWT just passed 6000 followers on Twitter, and 15,000 followers of the blog by email. About the same time, WUWT reached 5000 likes on Facebook. A few years ago, I never much thought social media was worth much, but seeing how Michael Mann and Bill McKibben have been using it to their advantage, my view on the importance of it has changed.
For them, social networking is glue for the cause, it keeps their base in line and comforted with missives they want to hear. A good example is this recent tweet from Bill McKibben to a follower due to this WUWT story where I call out McKibben for some nonfactual regurgitation, and mention the reaction of one his followers who is too mentally cocooned to look for herself. She gets comforting words from the leader of 350.org: .."